How to get customers with my website (2024).
Ask a marketer or business owner what they’d like most in the world, and they’ll probably tell you more customers. Whether you’re trying to make your first sale or scaling to your 1,000th customer, “How do I get customers?” is a must ask question.
“How do I drive more traffic to my online store?”
At some point, that thought crosses the mind of every entrepreneur selling online.
Maybe you’ve invested time and effort in setting up your website and tweaked everything for launch, only to open up and wonder where all the customers are. Maybe you’ve seen steady growth over the past six months but hit a plateau in traffic and sales. Or maybe you’ve been successful with one traffic-driving tactic and you’re curious about what tactics you can try next. This blog is for you.
How to get customers with your website using content
Spoiler alert: you can’t get customers to your website without content. So if you plan on skipping this section, go for it! I’ll see you in 10 seconds when you skip on backup because you realize you can’t do any of the other strategies without good, quality content.
Have a business blog
First and foremost, your business needs a blog where you can regularly publish useful, long-form content on your site. This is non-negotiable.
The more value you offer on your site, the more reasons people will have to visit it. And without a blog, it’s going to be hard to do most of the the strategies in this post
Not sure where to start? contacting us for guidance might help
Focus on your niche topic
While trending topics can give you a traffic boost in the short term, they’re not worth the time and effort. Create content around topics that will always be of interest to your audience. These posts will accumulate traffic and links over time, especially if you refresh it regularly.
Invite others to guest blog on your site
Not only can guest authors diversify your topics and perspectives, but they’ll want to share the article with their network and link to it on their site, which could bring new readers to yours. Just be sure that you only post high-quality, original content without spammy links..
Use Video
Text-based content is good, but video can attract more visitors(thereby likely customers) and keep them engaged. Here are some ways to use video to get more website traffic:
- Embed videos into your blog posts so they can appear in video search results
- Do YouTube SEO to rank higher on YouTube, then add links to your website in the video description.
- Add call-to-action buttons directly in your video that send people to your site.
How to get customers with your website using SE0
So there’s one problem with all of the strategies above. They’re not going to drive traffic/likely customers to your site if no one can find them. you need an SEO strategy for that.
SEO is the practice of optimizing a site for search engines like google so it can be more visible in search results for relevant queries. An SEO strategy is a whole other animal, but you can watch some basic video about it on youtube.
Target Keywords....
Keywords are the words and phrases people type into search engines, and as you can imagine, some keywords get searched more than others. Using keyword research tools, you can see, for example, that the keyword “how to increase website engagement” only gets about 10 searches per month while how to increase website traffic gets 300 searches.
Place your keywords strategically
This is the bread and butter of your SEO—where you optimize your content so that search engines can understand what it’s about and rank it in relevant searches. Be sure to place your target keyword in the following locations:
- Title tag (meta title)
- H1 heading
- At least two H2 headings
- Naturally in the body
- The first 100 words
- Image file names and alt text
- Meta description
Link internally
When creating and publishing content, be sure to add at least 1-3 links to other pages on your site to that page. This will help drive traffic to those pages, it also
(a) keeps visitors on your site longer
(b) gets them to view more pages on your site and
(c) allows them to get more value out of your site—all of which improve your ranking and drive more traffic to your website.
How to get customers with your website using Social media
This comes with several benefits—one of which is referring likely customers to your website. Here are some ways to turn these massive platforms into traffic generators for your site.
Promote your content on social media
It’s not enough to produce great content and hope that people find it. Promote your content on the most popular social media for your audience. Twitter is ideal for short, snappy (and tempting) links, whereas Google Business posts can help your site show up in local search results.
Not only will this drive traffic to your site, but the more eyes you get on your content, the more likely you are to customers with it.
Post native linkedin articles
The world’s largest professional social network is a valuable publishing platform in its own right, which means you should be posting content to LinkedIn on a regular basis. Doing so can boost traffic to your site, drive more visitors to your LinkedIn Company Page, and increase your reputation within your industry. And you don’t have to reinvent the wheel—write a reflection piece on a recent topic or repurpose content you’ve already written.
Run paid social media ads campaign
This one isn’t free, but if you play your cards right, your investment can easily pay for itself.
SEO is all well and good (very, very good), but it takes a few months of consistent publishing to accumulate traffic, build links, and earn Google’s favor. In the meantime, you may want to consider a paid advertising campaign. Search, display, and social ads are all excellent ways of attracting highly targeted visitors to your site at scale. Each paid media channel has its pros and cons, so think carefully about your objectives before you reach for your credit card.
A good place if you are B2C is Google Ads—you can watch tutorials on it or contact us for help If you’re hoping that more traffic to your site will also result in more sales, you’ll need to target high commercial intent keywords as part of your paid search strategies. Yes, competition for these search terms can be expensive but the payoffs can be worth it. In fact, PPC is said to return $2 for every $1 spent, and Google even claims it’s actually more like $8.
Getting more customers with your website
With these tactics in your marketing toolkit, you should now be able to generate more website traffic for your online store. Increasing conversion rate starts with picking a tactic and relevant channel and getting started, rather than trying them all at once. Remember a good digital marketing strategy is about layering short-term and long-term tactics so they work in tandem. Once you’ve feel like you’ve mastered one, why not come back here and pick your next traffic-driving tactic?
More traffic to your website means more opportunities to turn those casual shoppers into paying customers
Have any questions about how to get more customers with your website? Share them in the comments below.